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Crowdsourcing graphical perception: using mechanical turk to assess visualization design

Published:10 April 2010Publication History

ABSTRACT

Understanding perception is critical to effective visualization design. With its low cost and scalability, crowdsourcing presents an attractive option for evaluating the large design space of visualizations; however, it first requires validation. In this paper, we assess the viability of Amazon's Mechanical Turk as a platform for graphical perception experiments. We replicate previous studies of spatial encoding and luminance contrast and compare our results. We also conduct new experiments on rectangular area perception (as in treemaps or cartograms) and on chart size and gridline spacing. Our results demonstrate that crowdsourced perception experiments are viable and contribute new insights for visualization design. Lastly, we report cost and performance data from our experiments and distill recommendations for the design of crowdsourced studies.

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    • Published in

      cover image ACM Conferences
      CHI '10: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
      April 2010
      2690 pages
      ISBN:9781605589299
      DOI:10.1145/1753326

      Copyright © 2010 ACM

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      • Published: 10 April 2010

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